Use
an existing brand to create a cereal targeted at
a specific
age group. Also, create an
in-store-only advertising campaign to accompany the cereal.
Programs Used:
- Photoshop
- Freehand
Final Media:
Paper, Cardboard
and Plastic
The in-store ad campaign utilizes a special box design.
Children participate in
a crime solving game by picking up the cereal box at store
entrances and using the "Infrared
Bat-Goggles"
at special Clue Stations throughout the
store.